MOTION GRAPHICS

The Unfulfillment of Artificial Connection

A motion graphics short that explores the emotional impact of human contact in the digital era.

MY ROLE
  • Motion Design
  • Art Direction
  • Copywriting
  • Storyboarding
MY TEAM
  • Solo Project
TOOLS
  • Adobe Illustrator
  • Adobe After Effects
DURATION
  • 2 months
The Problem

The digital era has massively expanded our horizons, making it possible to work from home and make friends on the other side of the globe. However, the lack of physical human contact can have strong emotional effects.

The Solution

To ideate and execute a motion graphics animation that addresses the way the digital era has changed the way we connect with others, as well as the emotional impacts this can positively or negatively have.

VISUAL DESIGN
Solids vs Lines

The short uses opacity and the style of shapes to communicate the different dimensions of interpersonal interaction:

  • Solid shapes for solid humans who can touch each other.
  • Ethereal floating line art that represents their mind.

Line pieces are always connected to each other, since they can interact with others at all times even through long distance via the internet.

Colors
Real Life Environment

Full opacity, monochromatic & analogous color palettes with lower saturation. Reality is solid and “boring”.

Online "mental" presence

Sheer vibrant colors, digital life is an incorporeal but enhanced version of reality, which makes it more fun.

REFLECTIONS
What is working
  • Execution of custom graphics in After Effects, and using them to transition from one scene to another.
  • Use of color and lines to push forward the storytelling, and make it more compelling.
What Needs Improvement

I would like to create more custom graphics in order to have smoother transitions all over, and increment the use of custom typography.

Next Steps

I would love to incorporate sound effects according to the scenes, and to use custom line movement in some sections as opposed to the effect in the program.

Other Projects
© 2024 by Paola Rendón Márquez
Resume
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