A digital product that teaches kids and adults to identify, communicate and healthily manage their own emotions.
Parents often struggle to understand and empathize with their kids’ problems and emotions enough to teach them how to manage them. Identifying their own feelings and communicating with grown-ups can become difficult and uncomfortable.
To design a digital product that teaches kids to identify and regulate their own emotions in the moment. In addition, an easy non-verbal form of communication so grown ups understand what kids are going through, and learn how to best support them.
As we conducted our initial research, we found out lots of relevant facts that helped us define the issue we wanted to work on more specifically, as well as who can be affected by the problem.
We developed some personas representing our target audience, to understand their behaviors, needs and pain points.
Our team went through a very extensive brainstorming process, exploring all facets of this problem we could think of and coming up with interesting and unexpected concepts.
Most categories were more or less even in amount of ideas, but the ones that had the most coincidences were Parent-Child Communication, Parent Education, Expressing Emotions & Motivation.
We narrowed down our ideas into 3 to potentially develop, so we analyzed the minimum viable product for each of them, as well as a competitive analysis for inspiration & differentiation of what has been done already that is similar to our concepts.
Our team went through a very extensive brainstorming process, exploring all facets of this problem we could think of and coming up with interesting and unexpected concepts.
Groove uses color psychology to teach kids to identify their emotions in an increasingly specific way, and healthy strategies to manage them.
Parents and teachers use groove to monitor kids’ emotions and be able to support them best. However, adults can use it as well to work on their emotion management and build better non-verbal communication within their family or support system.
Groove can be installed on any wearable device, and links to the app in a smartphone.
