A delivery food app redesign to introduce a sense of human connection, and encourage people to try new things.
Postmates current UI design is very cold and unappetizing for a food delivery app, yet it still lacks in organization and clearness when it comes to categories. This results in quite a confusing experience for users trying to find what to order.
To make a friendlier redesign of the UI in the app. We make use of welcoming, appetizing colors and streamlining the process of browsing in several ways based on suggestions according to the users’ taste.
Our goal is to create a sense of community and show users that Postmates is the delivery app for them.
To do this we chose a bright color palette, fun shapes, exploratory layout, and plenty of space for customization throughout the app.
A swiping test that determines the flavors and food categories the users enjoy the most, through flavor and texture tags that are attributed to dishes. Using the results, the app can give personalized suggestions.
User profiles that display posts, recent orders, personal favorites & reviews done by the profile. Users can befriend each other and use others’ saved activity as recommendations when looking for order ideas.
A detail-oriented review system that encourages users to express their thoughts about different aspects of food items they ordered, and enabling them to react to others’ opinions, creating a fun sense of community.
A chat feature to facilitate user-restaurant and user-driver communication in real time. This way, users can clarify and have their needs better met when it comes to customizations in their orders.
